What privact does for you.
Staying private in our digital lives seems impossible today. With privact, we are working on a solution that will bring digital privacy back to all of us. Easy to use for everyone.
The basic idea is that your personal data is always stored under your control. And only you can decide how your personal data is used. For the benefit of you and society.
How it works
Protecting your digital privacy becomes very easy with the privact ecosystem. All you have to do is look for the privact seal that participating services and products are awarded with. Whenever you choose to use such a service or product, the personal data you share with that service will be protected.
The first privact compliant service you use will walk you through installing the necessary software. All future services will simply work. From then on, you can decide what personal data you want to share with which service. It works in the same way that you allow apps on your smartphone to access your calendar, camera and more.
Benefits for you
Our lives are getting more and more digital. Our smartphones follow us everywhere. We shop, search, and communicate digitally. And all of these actions generate data. Data that collectively makes up our digital selves. And that data is currently stored in clouds that are out of your control. With privact, you take back control of your personal data.
As digital services become more personalized, they need more personal data to provide you with the best service. With privact, you – not the services – are in control of your data. So you can always decide what data you want to share with which service. You can switch services at any time. You only provide the data that the new service needs to give you the best possible experience. For example, you can give a new store information about your past purchases, including from other stores, so they can offer you products that interest you. Or you can share your health information with a new doctor.
Benefits for society
Privacy is a basic human right. It is a prerequisite for a free and open society. And with the privact ecosystem, we not only want to heal the current broken situation and bring privacy back to our digital lives. We are also creating the infrastructure to make our collective personal data available for research. Our collective personal data is what drives innovation today. And we are providing fair and 100% anonymous access to that data. It is fair because:
- you can easily decide what research you want to support with your data, and
- all researchers, whether small or large, commercial, academic or non-profit, are on a level playing field to work with the data.